Fashion Store Clerk


The Eloise.Fashion Team and Advisory Board are comprised of individuals with entrepreneurial spirits and decades of experience in fashion, technology and business.


We are honored to have these fashion industry veterans as part of our Eloise.Fashion Advisory Board.

Aslaug Magnusdottir.jpeg

Aslaug Magnusdottir

Aslaug Magnusdottir is an entrepreneur, investor and the CEO and Founder of Katla, a direct-to-consumer sustainable fashion brand. 


Dubbed “the fairy godmother of fashion” by Vogue, Aslaug has launched several ventures within the fashion and hospitality industries, including Six Senses Hotels Resorts Spas in Iceland, the luxury e-commerce site Moda Operandi, the fashion customization platform Tinker Tailor, and the retail and fashion investment company TSM Capital (co-founded with industry legend Marvin Traub). 


Aslaug also served as a senior executive at Gilt Groupe, where she oversaw merchandising for top customers; as an Investment Director of a UK-based family office specializing in buy-outs of retail chains; as an Engagement Manager at McKinsey & Co; and a corporate attorney at Deloitte. 


A Fulbright Scholar, Aslaug was the first Icelandic woman to receive an MBA from Harvard Business School. She also holds a LL.M from Duke University School of Law and an undergraduate degree in Law from the University of Iceland. 

Michael Ferraro

Mr. Ferraro is the Executive Director of the FIT/Infor Design and Technology Lab (DTech) at the Fashion Institute of Technology in NYC. The DTech Lab is a public/private partnership whose mission is to engage faculty and students to solve industry problems using design and technology. The strategic goals of DTech’s experiential learning are accomplished through projects that empower entrepreneurs and engage industry.

Creative technologist, researcher, artist and educator, Mr. Ferraro’s career spans the worlds of software development, virtual reality media production, fine art, commercial entertainment and higher education. He came to FIT from Lehman College/CUNY where he spent 12 years as an associate professor in the digital media program of the art department. In 2015, working with students, he won a NY Emmy for Graphics and Animation Supervision for a series of PSA’s entitled “Best of the Bronx”.

In 1996, Mr. Ferraro co-founded PossibleWorlds, Inc, where he invented the innovative real-time animation technology known as Kabuki™, which has been used by media outlets such as Cartoon Network, Disney TV, MTV and Warner Brothers. In 1986, Mr. Ferraro co-founded Blue Sky Studios, a feature length computer animation studio where he was VP System Architect. Prior to Blue Sky, Mr. Ferraro was part of the R&D team at MAGI/Synthavision.

Mr. Ferraro earned his MFA from the University of Massachusetts, Amherst and his BFA from Syracuse University. He resides with his family in New York City.


Sherri Barry

Sherri is a fashion design entrepreneur. She started her career at Brown Shoe Company, where she quickly moved up the ranks to become Vice President of Operations, opening over 300 retail locations across the country. Sherri left the corporate world in pursuit of becoming an entrepreneur. She then earned a Master of Business Administration from the W.P. Carey School of Business at Arizona State University. Shortly after getting her Masters Degree, Sherri started an apparel company. The struggles of manufacturing in California ignited her passion for creating a reliable local resource for emerging designers. In 2016, Sherri founded “Arizona Fashion Source,” a small-batch apparel manufacturer, and “Events at F.A.B.R.I.C,” a fashion venue hosting a wide variety of corporate and private events. She also co-founded F.A.B.R.I.C, a full-service fashion incubator, and Arizona Apparel Foundation, a 501(c)(3) non-profit supporting emerging designers. Reusa PPE was born of necessity.


As COVID-19 rapidly took hold in 2020 it became clear that a PPE shortage was among the most pressing challenges facing the world. Combining expertise in garment manufacturing, innovation and business a new company took shape with a focus on this global challenge.


Sherri is also currently working on a prototype manufacturing model that will provide emerging designers and brands, selling direct to consumers, with sustainable, innovative, manufacturing resources close to home.


Meet our talented team. These are the individuals working behind the scenes to bring Eloise.Fashion to life.

Carla Headshot  7.1.2019 1000x1000.jpg

Carla Antonelli

Director of Marketing

Kevin Baynes Headshot 10.8.2019-2.jpg

Kevin Baynes

Chief Technology Officer

Kirby Headshot in color (2 of 1).jpg

J. Kirby Best

President and CEO

David Prentice Headshot April 2019.jpg

David Prentice

Sr. VP, Sales and Marketing

Kristin Headshot July 2018.jpg

Kristin Stelljes

Launch Team Director

Steve  Headshot July 2018 2.jpg

Steve Surman

Chief Financial Officer